Advanced Digital Marketing (6 Weeks)
Overview
An intensive program designed for learners who already understand the basics and want to master the high-demand skills that drive measurable results in today’s competitive digital landscape. This course blends strategy with hands-on execution across SEO, content, paid advertising, and lead generation — with a focus on real-world application.
Modules Covered
Recap & Skill Assessment
- Quick review of digital marketing fundamentals
- Identifying skill gaps & setting learning goals
Social Media Marketing (Google, Instagram, YouTube)
- Platform algorithms & content planning
- Engagement tactics, community building & insights
- Boosted posts vs. paid campaigns
Intro to SEO & Content Optimization
- Keyword research tools & methods
- On-page SEO basics (titles, meta, headers, internal linking)
- Content planning for blogs and social media
Google Ads Essentials
- Understanding ad types (Search, Display, YouTube)
- Campaign setup, targeting, and basic bidding strategies
- Introduction to conversion tracking
Email Marketing & Automation Basics
- Crafting effective email campaigns
- List segmentation and personalization
- Automation tools for beginners (Mailchimp, Zoho, HubSpot Free)
Basic Lead Generation Strategies
- Lead forms on Meta & Google
- Landing page essentials for conversions
- Tracking leads and measuring success