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Foundations of Digital Marketing (Beginner)

Overview

A comprehensive introduction to digital marketing designed for beginners. Learn the essential concepts, strategies, and tools to kickstart your journey in the digital marketing industry.

Modules Covered

Introduction

Digital marketing is the practice of promoting products, services, or brands using online platforms and technologies. It’s not just about running ads — it’s about creating a strong online presence, engaging with the right audience, and driving measurable results.

Evolution of Digital Marketing

Before the internet: Businesses relied on print, radio, and TV advertising. Rise of search engines (1990s–2000s): SEO and email marketing emerged.

Benefits of Digital Marketing

Targeted Reach: Connect with specific demographics, locations, or interests. Cost-Effective: Cheaper than traditional media for most campaigns. Measurable Results: Real-time tracking of clicks, conversions, and ROI. Scalable: Start small and expand as needed.

Social Media Basics

Facebook: Page setup, content types, engagement tactics, basic ad structure. Instagram: Profile optimization, Reels strategy, hashtag use, story highlights. YouTube: Channel setup, video SEO, thumbnail strategy, basic analytics.

Duration & Schedule

4 weeks | 6–8 hours per week

Ideal For:
College students, career switchers, and beginners entering digital marketing.

Course Fee

₹12,000 (Introductory Offer) — Includes all training sessions, hands-on projects, learning materials, mentorship, and a certificate of completion

Send Your Message

Hands-on Projects:

  • Develop a detailed customer persona and funnel map for a Chandigarh-based SMB

Duration & Schedule:

  • 4 weeks | 6–8 hours per week

Ideal For:

  • College students, career switchers, and beginners exploring digital marketing

Course Fee:

  • ₹12,000 (Introductory Offer)
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