Intermediate Digital Marketing (8 Weeks)
Overview
A skill-building program designed to bridge the gap between foundational knowledge and advanced strategy. Students will learn how to execute campaigns, optimize content, and manage social media and paid ads with confidence, preparing them for higher-level performance marketing work.
Modules Covered
Recap & Skill Assessment
Quick review of digital marketing fundamentals
Identifying skill gaps & setting learning goals
Social Media Marketing (Facebook, Instagram, LinkedIn)
Platform algorithms & content planning
Engagement tactics, community building & insights
Boosted posts vs. paid campaigns
Intro to SEO & Content Optimization
Keyword research tools & methods
On-page SEO basics (titles, meta, headers, internal linking)
Content planning for blogs and social media
Google Ads Essentials
Understanding ad types (Search, Display, YouTube)
Campaign setup, targeting, and basic bidding strategies
Introduction to conversion tracking
Email Marketing & Automation Basics
Crafting effective email campaigns
List segmentation and personalization
Automation tools for beginners (Mailchimp, Zoho, HubSpot Free)
Basic Lead Generation Strategies
Lead forms on Meta & Google
Landing page essentials for conversions
Tracking leads and measuring success
Hands-on Projects
Run a basic Google Ads campaign with small budget
Create a 1-month social media content calendar
Write and send a sample email marketing campaign
SEO optimize a blog or webpage
Duration & Schedule
8 weeks | 6–8 hours per week
Ideal For:
Students who have completed the Beginner course or have basic marketing knowledge
Business owners & freelancers looking to handle their own campaigns